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The CLYRA Story – Developed in Zurich, Canned in Basel

Quality knows
no time of day.

Two products.
One vision.

CLYRA unites two worlds in one brand. Day car­ries you through the mo­ments that move you for­ward. Night turns spe­cial mo­ments into un­for­get­ta­ble mem­o­ries. Two prod­ucts, one taste, one shared vi­sion.

Wheth­er Day or Night, both are built on pre­mi­um clear whey and a care­ful­ly de­vel­oped rec­i­pe. Nat­u­ral­ly fla­voured, no add­ed sugar, and made for any­one who val­ues un­com­pro­mis­ing qual­i­ty and mod­ern en­joy­ment.

Born from the am­bi­tion to re­think en­joy­ment.

Made in
Switzerland.
Founded in
Zurich
Bottled in
Basel

The Story of CLYRA.

March 2025

The Idea

The usual protein shake after training, followed by a beer with friends — the moment the idea was born.

September 2025

From Idea to Plan

After days and nights, one thing is clear: this won’t stay just an idea. The search for the right partners begins.

December 2025

First Samples

Partners found, foundations set — the first CLYRA samples are ready.

September 2026

Production Begins

After countless rounds of refinement, the final recipe is set — the first batch rolls off the line.

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